Admittedly Tetley tea is not really my bag (groan), but when it comes to product design their teabags are certainly the best! The ‘Tetley’ imprint across their tea bags is a nifty little bit of marketing. It makes their teabags stand out and is a very cheap form of advertising. It is possibly what, Perry Haydn Taylor-founder of branding agency Big Fish, would term “pack-vertising”. Namely, the promotion of a product primarily through its branding and design, as opposed to traditional advertising mediums. Most advertising incorporates brand design in its scope but it is rarely the sole point of the advertising. Perry also believes that:
TV advertising has robbed brands of more effective means of creating awareness, consideration and trial.
Furthermore, household names often expect their product design to be iconic simply because they’re a household name; something that Coke was arguably guilty of, until recent work from Turner Duckworth kept things moving. It’s nice to see a product design from a big brand that is still innovative. Well-played Tetley!
Sorry for the short post this week, but I’m working on something longer for (hopefully) next week, so keep holding your breath.
It’s alright if you don’t really, you probably have other things to worry about.